RADIO TAIRUA 88.3FM - LIVING THE DREAM

From our humble beginnings way back, when broadcasting included an ipod and cassette player, Radio Tairua has invested heavily for your benefit in the modernisation of all equipment.  Actually the only original pieces left are the antenna and transmitter.  Even the cable between them has been replaced!

The ever growing base of listeners is amazing.  Thursday Request Day continues to increase at impressive levels with estimates at 18% of the broadcast area.  We love the weird tunes we get asked to play... its like going to "Freaky School" to learn freaky new tunes.  By the end of the day "Mr Radio Announcer" often feels like a space cadet.

(For the trivial pursuit geeks)  In August 2007 when we finally went digital we had around 4000 tracks.  In November 2009, Radio Tairua's database extends to over 31,000 tracks.  This means we could broadcase for nearly 700 days straight before the same track played again.

Radio Tairua relies on sponsorship to pay for the day to day running of the station.  If you would like to "share the dream" Contact Us at the station.  We keep an open mind and are only too happy to help out.

Contributions of music CD's and concert tickets as giveaways for listeners continue to increase as Radio Tairua becomes better known and develops relationships within the NZ music industry.  Additionally, within Tairua a few businesses are terrific supporters of the station.  The greatest buzz comes when passing on these giveaways to listeners, getting a chance to meet them in person or see them with friends at concerts having the best time.  To all who have contributed over the years, Radio Tairua really appreciates your support.

Finally, Radio Tairua wishes to thank all of you who have read this page, taken the time to send a text, tuned in, stayed tuned in, spoke to your friends about this station, put up a poster, offered help and helpful advise or just listened over the past 27 months.

Without you... we would be without.

Bruce :)

www.radio.tairua.org.nz

Radio Tairua's First Press Release. circa May 2008

Bruce set out to provide more constant Tairua-centred media to the local community, feeling that mainstream media channels forget about Tairua outside of the high season.  Radio Tairua is proud to be able to provide opportunities to win free concert tickets and cds for local radio supporters, as a way to say thanks for supporting the station.

Since taking over the station, Radio Tairua’s following is increasing steadily.  Statistics show that 10-12% of radio listeners within the broadcast area are tuning in to Radio Tairua.  Thursday’s request day had humble beginnings back in November 2007, with just one request submitted to the radio. Bruce now fields up to 100 requests a day on Thursdays!  The request day is also a good opportunity for the station to ascertain what kind of music listeners’ prefer to hear and reflect that back in future programmes.

One of the defining aspects of Radio Tairua, is it’s commitment to airing non-mainstream and New Zealand music.  Listeners have expressed an appreciation for this independent streak, along with the refreshing lack of blatant advertising interrupting music programmes, with the station’s sponsorship style taking a more brand-centred approach.  If you or your business would like to sponsor/promote a timeslot on Radio Tairua, contact Bruce on 0274 784 966.  This is your chance to align your business brand with a particular style of music, as can be heard with the “Taste” Dub Sessions at 7pm on Fridays.